We go for our mission: ZERO accidents if a company uses our service. In the beginning of 2014, the idea arose when Guido Sluijsmans worked at TNO at behavioral technology. In 2015, SD-Insights was established together with Frank Anema and Thom Hubers. They were admitted to the prestigious YES! Delft incubator where they got a kickstart. The first pilots started early 2016, and SD-Insights now offers Safety as a Service in mobility.

Fotios Paraschiakos

Fotios completed his computer science studies in 2016 at Utrecht University. After having worked at Irdeto for almost 4 years, he has been responsible for the back-end development of SD-Insights since August 2019.

Coach & human factors engineer

Bas did his internship at SD-Insights in the period May – July 2019 for his masters study cognitive psychology at Utrecht University. Since August 2019 he has been a coach for the drivers and human factors engineeer for the NEXTdriver application.

Kawin Zheng

Kawin is a bachelor student in computer science at TU Delft and is a part-time developer at SD-Insights. He develops the dashboard with which SD-Insights, the company and the coaches maintain an overview of the progress of the performance of drivers.

Daan Hofman

Daan knows SD-Insights already from his highschool when he worked on his technical assignment with the SD-Insights’ team. He studies information technologies at TU Delft and works part-time as developper.

Marije Seinen
Marije Seinen
UX designer

Marije studied Design for Interaction at the Technical University of Delft. A main part of her job is to research the car mobility needs of senior driver in the CuARdian Angel project.

Pavlo Bazilinskyy
Pavlo Bazilinskyy
Director of data science research

human computer interaction, auditory interfaces, automated driving, artificial intelligence, software engineering.

Julia Smeu
Data scientist

Julia is master student Systems & Control at University of Technology Delft and works part-time at SD-Insights. As  data scientist she works on operational analysis of SD-Insights’ digital driver training and contributes to the development of new insights.

Maurice Taams
Maurice Taams
Data specialist

Maurice Taams did his internship at SD-Insights for his study Aerospace Engineering in the spring of 2018. He has worked on a several subjects, including the automatic detection of drivers based on their driving behavior characteristics.
Maurice works on data analysis and algorithm development.

Guido Sluijsmans

Behavioral change
Sales & Networking

After years of experience in mobility at Royal HaskoningDHV, Guido decided to start at TNO at the beginning of 2006. There he has worked in various roles for innovations with an interface between behavior and technology.

Guido is driven to bring behavior and technology together and has passion for the dynamics and innovativeness of a young company.

Jasper Pauwelussen
Jasper Pauwelussen

Connected car technology

Jasper leads the technical development of the data collection and analysis. He gained his experience at TomTom Telematics and TNO.

Thom Hubers

Information architecture
Feedback system

The different data streams are connected by Thom. He combines policy and technology by education and likes to apply this connection to smart mobility.

Thom loves the cloud, lives in Visual Studio, but also enjoys increasing the social impact.

Network and partners


Rotterdam Mobility Lab

“Just test!”

SD-Insights is chosen as one of the winners of the Rotterdam Mobility Lab (finals). A pilot project will start in Rotterdam, with 25 trucks in which SD-Insights will further improve and prove its service. Want to join a pilot?  This flyer (Dutch) presents additional information, or just get into contact. Only valid until the end of 2017!

NewVenture Sustainable Mobility

“Something really new.”

ANWB en NewVenture chose SD-Insights as most sustainable startup in mobility. The jury valued the usage of the image sensor to map the environment of driving behavior.

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